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January, 25, 2009, Osaka, Japan-Panasonic Electronic Devices Co., Ltd. has succeeded in commercializing the 8 mm square zoom-switch suitable for auto-focus, shutter, and zoom operations of digital-still camera etc. , which is smallest and thinnest in the industry [*].

Product name	8 mm square zoom switch
Type name	EVQWRM type
Mass production price	To be confirmed individually (depending on specifications and quantities)
Production start	February 2009
Production capacity	1.3 million pieces/month

As digital still-cameras have become smaller, thinner as well as more multi functional, switches used for auto-focus, shutter, and zoom operations have been required to be smaller, thinner as well as multi-operational. To meet the market demand, Panasonic Electronic Devices Co., Ltd. has developed the 8 mm square zoom-switch, which is multi-operational switch and smallest as well as thinnest in the industry [*], and will commence mass-production.

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[Features]

1.Industry smallest and thinnest multi-operational switch [*] External dimensions: W 7.9 mmL 8.0 mmH 1.25 mm...smallest and thinnest in the industry Multi-operation:Double-action push operation (auto-focus, shutter operations) and rotational lever-operation of 30° in right and left directions (zoom operation) 2.High reliability Operation life: 100,000 cycles (push operation, rotational lever operation)

[*]	Our investigation of the multi-operational switch with auto-focus, shutter, and zoom functions as of January 25, 2009